All articles tagged with #team branding
The Steelers' brand is fading due to outdated strategies, poor team performance, and stadium issues, with fans and players alike recognizing the need for significant changes to modernize and revitalize the franchise.
Denver's new NWSL women's soccer team has been officially named Denver Summit FC after a fan vote, with plans to build a new stadium in Denver by 2028. The team aims to foster community pride and identity, and has unveiled its logos and branding, with merchandise available and a launch event scheduled.
President Donald Trump has called for the Washington Commanders to immediately revert to their former name, the Washington Redskins, citing heritage concerns and public demand, amidst ongoing debates about team branding and cultural sensitivity.
Indiana Fever president Kelly Krauskopf deleted her social media account amid backlash after expressing ambitions to build a lasting brand beyond star player Caitlin Clark, which upset fans given the team's current sub-.500 record and uncertainty about Clark's future. Krauskopf's history includes pioneering roles in the WNBA and a return to the Fever in 2024 to overhaul the team and coaching staff.
The St. Louis Blues unveiled a modernized look with a new Blue Note logo, updated colors, and tertiary marks, reflecting a blend of heritage and contemporary design, set to debut in the 2025-26 season, with fan reactions anticipated to be positive.
The Orlando Magic revealed a new logo and three modernized uniforms during a celebration, revisiting their iconic star symbol and incorporating nostalgic elements with a contemporary design, reflecting their history and future ambitions.
Utah Jazz owner Ryan Smith discussed the team's future fashion direction, stating that the black-and-yellow color scheme is selling well and has strong fan consumption. While acknowledging the popularity of purple, Smith emphasized the importance of data and fan preferences in determining the team's branding. He mentioned that the team is still collecting data and navigating NBA restrictions on colors, but expressed optimism about the direction they are heading.