Using DVDs to Increase Cancer Screenings in Rural Ohio Women
A team of scientists sent tailored, interactive DVDs to women throughout rural Ohio to educate and remind them to be screened for breast, cervical and colorectal cancers. Women who received a DVD were nearly twice as likely to obtain all the screenings compared to women. Those who were also paired with a patient navigator by phone had a six-fold greater chance of getting a screening. Rural lands are home to about 23% of U.S. women, and cancer-related deaths are significantly higher in rural areas compared to urban.