"The Rise and Fall of Huy Fong Sriracha: From Immigrant Success to Industry Peril"
Originally Published 1 year ago — by Fortune
Huy Fong Foods' sriracha sauce, created by Vietnamese refugee David Tran, became a beloved American condiment, but a dispute with a pepper farmer led to shortages and allowed Tabasco to dominate the market. The rise of sriracha reflects changing American tastes and the influence of immigrant communities. Despite the competition, Tran remains unfazed, emphasizing that anyone can make their own version of the sauce, but many still consider his original product iconic.