The World Cup Bump: Is MLS's 2026 boost real or hype?
The piece questions whether MLS will see a genuine World Cup bump in 2026, noting mixed past evidence of attendance and viewership impacts, and arguing that any boost may be modest; MLS is pursuing a large, league-wide marketing push and heavy Apple TV exposure to capitalize on the US-hosted World Cup, but experts caution the effect is unlikely to dramatically alter the league's trajectory.