All articles tagged with #swig
The 'dirty soda' trend, originating from Utah's Swig, has gained widespread popularity, inspiring major brands like PepsiCo and fast-food chains such as Taco Bell and McDonald's to introduce their own versions, revitalizing the soda category with customizable, colorful drinks that appeal to younger consumers and boost soda sales amid declining consumption.
Despite the popular belief that Utahns consume a lot of soda, data shows that their consumption is lower than in many other states, particularly in the South where soda consumption is much higher. Swig, a well-known soda shop chain in Utah, has found that its customers in Utah are more inclined towards sugar-free "refreshers" rather than traditional sugary sodas. While adults in Utah have reported lower consumption of sugar-sweetened beverages, children in the state drink more than the national average. As Swig expands into other states, including those with higher soda consumption, the trend of soda versus sugar-free options may continue to evolve.