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Supermacs

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business1 year ago

McDonald's Loses 'Big Mac' and 'Chicken Big Mac' Trademarks in EU

McDonald's lost a trademark dispute in the EU over the Big Mac name to Irish fast-food chain Supermac's. The EU General Court ruled that McDonald's failed to prove genuine use of the Big Mac trademark for certain products over a five-year period. This decision allows Supermac's to expand into other EU countries and is seen as a victory for small businesses against large multinationals. McDonald's stated that the ruling does not affect its right to use the Big Mac trademark and may appeal the decision.

via CBS News|
#business#european-union#fast-food
business1 year ago

McDonald's Loses EU 'Big Mac' Trademark to Irish Rival Supermac's

McDonald's lost a trademark dispute in the European Union over the Big Mac name to Irish fast food chain Supermac's. The EU General Court ruled that McDonald's failed to prove genuine use of the Big Mac label for certain products over a five-year period. This decision allows Supermac's to expand into other EU countries and is seen as a victory for small businesses. McDonald's stated that the ruling does not affect their right to use the Big Mac trademark and may appeal the decision.

via The Associated Press|
#business#european-union#fast-food
business1 year ago

McDonald's Loses Chicken Big Mac Trademark in Europe

McDonald's has lost the exclusive right to use the "Big Mac" trademark for chicken burgers in the EU after a ruling by the European Court of Justice. The decision follows a legal challenge from Irish rival Supermac's, allowing other companies to use the name "Mac" for poultry products. The court found McDonald's had not made genuine use of the trademark for a continuous five-year period. The ruling does not affect McDonald's right to use the "Big Mac" name for its beef burgers.

via BBC.com|
#business#eu-court#fast-food
business1 year ago

McDonald's Loses EU Trademark Battle Over Big Mac Name

The EU's General Court has ruled that McDonald's cannot use the term "Big Mac" for poultry products, siding partially with Irish rival Supermac's in a trademark dispute. The court found that McDonald's had not used the term for poultry products for five consecutive years, leading to the partial annulment of the European Union Intellectual Property Office's decision. McDonald's can appeal the ruling to the Court of Justice of the European Union.

via Reuters|
#big-mac#business#eu-court