All articles tagged with #strip malls
Aspen Funds' co-founder and CFO, Bob Fraser, who correctly predicted that recession fears were overhyped, is now focusing on investing in lucrative megatrends. The firm, which operates like a hedge fund, is betting on strip malls and other emerging trends. With $300 million in assets under management, Aspen Funds aims to capitalize on potential opportunities in the market.
Macy's plans to open up to 30 smaller stores in strip malls over the next two years as part of its strategy to attract customers away from dying malls and into bustling suburbs. These small-format stores, roughly one-fifth the size of its traditional mall stores, have proven to be successful with higher customer satisfaction and stronger sales growth compared to the rest of Macy's. The stores offer a curated mix of merchandise, spacious fitting rooms, and a more modern look. Macy's aims to appeal to younger consumers and differentiate itself from competitors by focusing on off-mall expansion and other growth drivers.
Macy's plans to open four more smaller stores in strip malls as part of its efforts to revitalize its brand and attract younger shoppers. The new locations, set to open in Boston, Las Vegas, San Diego, and suburban Indiana, will feature frequent merchandise swaps and host events. Macy's smaller stores have outperformed the company in recent quarters, with sales growth and better performance during the holiday season. The retailer has already tested this concept with 10 similar stores, some called Market by Macy's and others named Bloomie's. Macy's is also launching new private brands and implementing a three-year turnaround plan called Polaris.