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Streamingindustry

All articles tagged with #streamingindustry

business-and-economy2 years ago•1 min saved

"Rising Costs and Poor Content Drive Surge in Streaming Subscription Cancellations"

Streaming services are facing increased customer cancellations, with the rate rising from 5.1% to 6.3% in November, as reported by the Wall Street Journal using data from Antenna. This trend coincides with several platforms, including Amazon Prime Video, Netflix, Peacock, Paramount+, Hulu, and Apple TV+, raising their subscription prices or introducing ad-supported plans to offset costs and boost revenue. Netflix has seen about 30% of new subscribers choosing its ad-supported plan, indicating a shift in consumer preference towards cheaper options amidst the rising costs of streaming subscriptions.

via KTXL FOX 40 Sacramento|

##adsupportedplans #business-and-economy

business-and-economy2 years ago•2 min saved

"Cutting Costs on Streaming: The Rise of Serial Subscription Cancelers"

Recent data indicates a rise in the churn rate for major streaming services in the U.S., with the monthly churn rate increasing from 5.1% in November 2022 to 6.3% in November 2023. A growing number of consumers, referred to as "serial churners," are canceling and resubscribing to services as they seek value for money. These users often cancel three or more services within two years but tend to resubscribe within months. Streaming companies are expected to offer more bundle deals and promotions in response to this trend. Despite the challenges, some companies like Netflix are reaching profitability, highlighting the complex nature of the streaming business.

via KOMO News|

##business-and-economy #consumerbehavior