All articles tagged with #streaming bundles
T-Mobile has launched new Experience Plans offering at least 20% savings compared to competitors like AT&T and Verizon, with a five-year price guarantee, flexible options for different user needs, bundled streaming services, lifestyle perks, and up to $3,200 in switching credits for families, making it a compelling choice for consumers seeking value and stability.
Warner Bros. Discovery has increased the price of its ad-free Max streaming service by $1 to $16.99 per month, with the annual plan rising by $20 to $169.99. The ultimate ad-free tier will also see a $1 increase to $20.99 per month. Current subscribers will be notified 30 days before the changes take effect. The ad-supported plan remains at $9.99 per month. This move follows a trend of streaming platforms raising prices and offering bundled services.
Disney is introducing a Hulu integration on its Disney+ streaming platform, aiming to bundle subscribers and provide a seamless experience. The full launch is expected in March 2024. The integration is currently available to bundle subscribers in a limited form. Disney's move follows its recent acquisition of the remaining stake in Hulu from Comcast's NBCUniversal. The integration will allow parents to adjust parental controls gradually before the full release. This comes as other streaming platforms, such as Paramount and Apple, are also considering bundling their services.
Verizon is offering ad-supported versions of Netflix and Warner Bros. Discovery's Max for $10 per month to wireless subscribers on unlimited plans, a 40% discount compared to purchasing them separately. This deal allows Verizon to acquire customers and compete in the wireless sector, while Netflix and Warner Bros. Discovery can grow their targetable audiences on their advertising tiers. The offer is available to certain Verizon mobile customers starting December 7, and customers will need to set up separate accounts for each service. Verizon also offers other $10 monthly packages through its myPlan program.
Liberty Media Chairman John Malone suggests that streaming bundles could be the solution to the fragmented and confusing streaming experience caused by the proliferation of different streaming services. Malone envisions bundles that cater to specific demographics, such as a combination of Disney+ and Max, or sports-focused bundles. Exclusive sports streaming deals, like Amazon's acquisition of "Thursday Night Football," highlight the importance of sports content in the streaming landscape. Malone also discusses the potential for cable-streaming bundles, particularly with the resolution of Disney's dispute with Charter Communications. The idea of streaming bundles has gained urgency as media companies seek profitability with their direct-to-consumer offerings.