
Meta Introduces Ad-Free Subscriptions and Less Targeted Ads in Europe
Meta is reducing the price of its ad-free subscription service for Facebook and Instagram in the EU, offering it at €5.99/month on the web and €7.99/month on mobile platforms. This move comes in response to EU regulatory demands, allowing users to choose between a paid, ad-free experience or a free service with less personalized ads. The changes aim to comply with GDPR and the Digital Markets Act, while maintaining the value of personalized advertising for businesses.

