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Sports Sponsorship

All articles tagged with #sports sponsorship

Tampa Bay Lightning's Amalie Arena Rebrands as Benchmark International Arena

Originally Published 5 months ago — by Tampa Bay Times

Featured image for Tampa Bay Lightning's Amalie Arena Rebrands as Benchmark International Arena
Source: Tampa Bay Times

The Tampa Bay Lightning's home arena has been renamed Benchmark International Arena after the team secured a new naming rights partner, a Tampa-based global mergers and acquisitions firm, to support its community efforts during a period of transition.

Sony Unveils Advanced Noise-Canceling Headsets for NFL Coaches

Originally Published 6 months ago — by CNN

Featured image for Sony Unveils Advanced Noise-Canceling Headsets for NFL Coaches
Source: CNN

Sony has partnered with the NFL to develop new, durable, noise-cancelling headsets for coaches, designed to perform well under extreme weather conditions, marking a return to headset sponsorship after a three-year hiatus. The headsets, which took a year to develop and test in various harsh environments, aim to improve communication during games and are part of a broader multi-year deal that includes other technological innovations, with Sony gaining significant exposure and advertising revenue from the partnership.

FedEx Founder Fred Smith Passes Away at 80

Originally Published 6 months ago — by ESPN

Featured image for FedEx Founder Fred Smith Passes Away at 80
Source: ESPN

Fred Smith, founder of FedEx and former minority owner of the Washington NFL team, has died at age 80. He was a notable businessman, philanthropist, and military veteran, with significant contributions to sports sponsorships and community projects. His ownership stake in the Washington team and his influence on sports and logistics industries were prominent aspects of his legacy.