All articles tagged with #sports content
ESPN has hired social media influencer Katie Feeney, known for her large following across platforms like TikTok and Instagram, to create sports and lifestyle content, appear on studio shows, and engage with fans, as part of its strategy to attract younger audiences.
ESPN has signed popular social media influencer Katie Feeney to create sports and lifestyle content across its digital platforms, including a refreshed SportsCenter on Snapchat and new short-form videos for the ESPN App, aiming to connect with fans through innovative, culture-driven storytelling.
Amazon is in talks to invest in Diamond Sports Group, the biggest regional-sports programmer, as part of its aggressive push into sports content and competition with streaming rivals like Disney and Netflix. Diamond Sports Group, which carries the games of over 40 major sports teams, is actively negotiating with Amazon for a strategic investment and a multiyear streaming partnership.
Warner Bros. Discovery will launch its Max streaming service in 22 European countries, starting with a rollout across its continental footprint in the spring. The service will include live-streamed sports content from Eurosport and simulcasts of local entertainment networks. The U.K., German, and Italian markets are not included initially due to existing output deals with Sky. Warner Bros. Discovery plans to expand Max's availability in key Asia Pacific territories after the European launch. The company's president, Gerhard Zeiler, stated that Max was "getting slightly profitable" and that the era of underpriced streaming content is coming to an end.
Apple TV is reportedly developing a "multiview" feature that allows viewers to watch up to four streams of sports content at once, similar to YouTube TV's feature. The feature is expected to be tied to Apple's TV app and may prompt users to try it when browsing sports content. Apple's recent investments in streaming sports content make the feature more useful to Apple TV customers. The feature was discovered in the iOS 16.5 beta 1 build by developer Steve Moser, indicating that it is being actively worked on.