Warner Bros. Discovery's Max Reveals European Rollout Plans for 2024
Warner Bros. Discovery will launch its Max streaming service in 22 European countries, starting with a rollout across its continental footprint in the spring. The service will include live-streamed sports content from Eurosport and simulcasts of local entertainment networks. The U.K., German, and Italian markets are not included initially due to existing output deals with Sky. Warner Bros. Discovery plans to expand Max's availability in key Asia Pacific territories after the European launch. The company's president, Gerhard Zeiler, stated that Max was "getting slightly profitable" and that the era of underpriced streaming content is coming to an end.