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Specialty Coffee

All articles tagged with #specialty coffee

business1 year ago

Small-Town India Embraces Specialty Coffee Revolution

Specialty coffee is gaining popularity in small towns across northern India, traditionally a tea-drinking region. Entrepreneurs like Harmanpreet Singh are capitalizing on this trend by opening cafes that cater to a growing demand for high-quality coffee experiences. This shift is driven by a younger demographic, increased coffee knowledge, and social media influence. While the market is expanding, challenges such as high costs and maintaining quality persist. The trend reflects a broader cultural shift towards coffee consumption in India, historically associated with tea.