CES 2026 will focus on software and AI advancements in vehicles, with major automakers showcasing updates on software-defined cars, AI-driven features, and the Sony-Honda EV, amid a more cautious industry shift towards realistic EV development and less spectacle.
At CES 2024, Sony Honda Mobility showcased the Afeela EV, a high-tech collaboration with Honda featuring Sony's entertainment and sensor expertise. The concept car boasts a noise cancellation bubble and spatial audio technology for in-car entertainment, along with a surreal gaming experience using PlayStation's Remote Play feature. Additionally, a simulator powered by Epic Games' Unreal Engine 5 provided a realistic driving experience with AR overlays. Meanwhile, Samsung is expected to unveil its Galaxy S24 at Unpacked 2024, and next-gen MEMS ultrasonic solid-state earbud drivers are set to revolutionize audio technology.