"Emerging Smartphone Manufacturer Poses Threat to Apple and Samsung's Dominance"
Chinese smartphone manufacturer Transsion has become the world's fifth largest smartphone manufacturer, surpassing Vivo, according to market reports. While relatively unknown in Europe and North America, Transsion has gained a strong foothold in emerging markets, particularly Africa, where it outsells Samsung and Xiaomi. Its focus on affordable smartphones has contributed to its growth, although it recently released its first foldable device under the Tecno brand. However, the future remains uncertain as smartphone shipments are expected to decline in developed markets, presenting an opportunity for manufacturers targeting emerging markets.