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Smartcast

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businesstechnology1 year ago

"Walmart's Potential Acquisition of Vizio: A Game-Changer in the TV Market"

Walmart is looking to buy TV manufacturer Vizio, not for its TVs, but for its streaming software, Smartcast, as the value of TVs is increasingly tied to their streaming platforms. Acquiring Vizio's Smartcast could help Walmart expand into a media company and compete with tech giants like Amazon. The move could also provide Walmart with access to proprietary data from commercials and strengthen its position in the streaming industry before anticipated consolidation.