"Walmart's Potential Acquisition of Vizio: A Game-Changer in the TV Market"

1 min read
Source: Marketplace
"Walmart's Potential Acquisition of Vizio: A Game-Changer in the TV Market"
Photo: Marketplace
TL;DR Summary

Walmart is looking to buy TV manufacturer Vizio, not for its TVs, but for its streaming software, Smartcast, as the value of TVs is increasingly tied to their streaming platforms. Acquiring Vizio's Smartcast could help Walmart expand into a media company and compete with tech giants like Amazon. The move could also provide Walmart with access to proprietary data from commercials and strengthen its position in the streaming industry before anticipated consolidation.

Share this article

Reading Insights

Total Reads

0

Unique Readers

0

Time Saved

2 min

vs 3 min read

Condensed

82%

40972 words

Want the full story? Read the original article

Read on Marketplace