Comcast Secures Max Bundling Rights in Warner Bros. Deal
Comcast has secured the rights to bundle ad-supported versions of Max and Discovery+ in its streaming packages through a new distribution deal with Warner Bros. Discovery. This multiyear agreement allows Comcast to offer Warner Bros. Discovery's content across Xfinity and Sky UK, including popular cable networks like TNT and CNN. The deal aims to enhance customer choice and flexibility in the evolving video ecosystem, with both companies hoping to reduce subscriber churn by offering complementary content libraries.