
"AI-Powered Generative Search: Impact on Local SEO and Businesses"
Google's new Search Generative Experience (SGE) is set to transform the way people interact with search results by providing a more interactive search experience with follow-up content and link suggestions, potentially negating the need for searchers to click through to websites. Local businesses need to adjust their local SEO strategies to maintain and enhance their presence for optimal visibility, traffic, and revenue. Strategies include optimizing Google Business Profiles, prioritizing user intent, leveraging structured data, and providing helpful, relevant content to demonstrate expertise, experience, authoritativeness, and trustworthiness.













