Apple is addressing #scratchgate, a controversy over scratches on iPhone 17 Pro models in Apple Stores, by modifying display stands and cleaning procedures to prevent material transfer and improve appearance, which is crucial for consumer perception and trade-in decisions.
The iPhone 17 faces criticism over scratches, especially on the Pro model, with Apple attributing marks to 'material transfer' rather than actual scratches. Despite Apple's explanations, some users and testers report genuine chips and scratches, raising concerns about the phone's durability due to its aluminum design, which was chosen for better heat dissipation. The issue has sparked debate about design trade-offs and whether users should be concerned when purchasing the new device.
Apple has responded to 'scratchgate' claims about the iPhone 17 Pro, explaining that the marks seen on devices are caused by worn MagSafe chargers and are not true scratches, and that the device's camera plateau is durable. The company emphasizes that the marks are likely from material transfer and that normal wear and tear is expected, especially given the high handling in stores. Despite some reports of scratches, tests suggest the iPhone 17 Pro remains highly scratch-resistant, and Apple advises users to inspect devices carefully and consider the context of store handling.
iFixit’s teardown of the iPhone 17 Pro reveals a new vapor chamber cooling system, a removable battery tray, and confirms the scratch-prone issue known as scratchgate, with the device scoring 7/10 for repairability due to design choices like the front-only access and non-dual-entry design.