All articles tagged with #apple stores
Apple is addressing #scratchgate, a controversy over scratches on iPhone 17 Pro models in Apple Stores, by modifying display stands and cleaning procedures to prevent material transfer and improve appearance, which is crucial for consumer perception and trade-in decisions.
Apple's Presto system, currently being tested in Apple Stores, can update iPhones without opening the boxes, and it's more sophisticated than initially thought. The system, resembling a "toaster," can handle up to six iPhones at once and is part of a complete inventory management system. It uses a Mac mini to manage the queue of devices waiting to be updated, ensuring that there is always an up-to-date model in stock for customers. Staff are alerted to update phones based on sales and new arrivals, and the system automatically flags stock for updates when new iOS updates are released.
Apple is planning to introduce a system called "Presto" that will allow Apple Stores to wirelessly update new iPhones while they are still in their boxes, eliminating the need for post-unboxing updates. The system uses NFC and wireless charging to wake the phone, connect to Wi-Fi, download the update, and install it, all while the device is still in its packaging. This unique proposition requires end-to-end control of the device and will be supported by software built into iOS 17.2, with the rollout expected to start in April for the US and finish by the summer.
Apple is set to introduce a new system called "Presto within Apple" in its US stores next month, allowing employees to wirelessly update iPhone software while the devices are still in their boxes using a pad-like device. This technology, which has been in testing since the end of 2023, will be rolled out to all US stores by early summer, ensuring that new iPhones purchased from Apple Stores will have the latest software versions installed upon purchase, eliminating the need for immediate updates by customers.
Apple Stores will offer Vision Pro demos with dedicated sit-down areas and over a dozen headsets available for customers to try. To book a slot, customers need to wait until 8am local time on the launch date and use an iPhone with Face ID for face scanning and eyeglass prescription determination. The demo includes a run-through of how to use the device, calibration, and experiencing 3D images, spatial videos, and immersive movies. Apple Card Monthly Installments will be an option for payment, and if early demo slots are booked, customers can still view the device in-store.
Apple is reportedly aiming to launch its Vision Pro headset by the end of January, according to Bloomberg's Mark Gurman. The company has scheduled employee training for mid-January and has been working internally to meet the January target. However, Gurman suggests a release before March is more likely. Apple's CEO, Tim Cook, has previously stated that Vision Pro is on track to ship early next year. The headset will initially be available only in the US, starting at $3500, with a slow rollout and limited availability in select Apple Stores.
Apple CEO Tim Cook announced during Apple's FYQ4 earnings call that the upcoming Apple Vision Pro headset will be available exclusively in Apple stores. Cook emphasized the unique nature of the product and the need for personalized attention during the purchasing process. It remains unclear whether Vision Pro will be limited to physical Apple stores or if it will also be available online. The headset's rollout may be influenced by production challenges, as it is reportedly the most complex device Apple has ever designed. Despite these challenges, Cook confirmed that Vision Pro is still scheduled to ship in early 2024.