LIV Golf Appoints Scott O'Neil as New CEO, Replacing Greg Norman
LIV Golf is reportedly set to replace CEO Greg Norman with Scott O'Neil, a former executive in the NBA and NHL, as the league's new CEO and commissioner. O'Neil, who has been the CEO of Merlin Entertainments, will bring extensive sports management experience to the role. This leadership change comes amid ongoing discussions between LIV Golf's financial backers, the Saudi Arabian Public Investment Fund, and the PGA Tour regarding a significant investment. Norman's future role with LIV Golf remains uncertain.