All articles tagged with #rushtok
Originally Published 4 months ago — by AL.com
Approximately 2,400 women were welcomed into sororities during Bid Day at the University of Alabama in 2025, with a high participation rate despite recent media attention and social media restrictions, following a surge of interest fueled by social media and a documentary.
Originally Published 5 months ago — by Fortune
The article explores the rise of 'RushTok,' a TikTok trend where sorority recruitment is documented online, leading to fame and financial gains for some participants, but also causing backlash, mental health issues, and restrictions on social media activity during rush week. It highlights the high costs, intense pressure, and the influence of social media on sorority culture, especially at Alabama, and discusses the complex dynamics of online influence and traditional Greek life.
Originally Published 2 years ago — by CNN
The new Max documentary "Bama Rush" explores the ups and downs of Greek life recruitment at the University of Alabama, inspired by the viral sensation #RushTok on TikTok. The documentary features the perspective of current sisters and potential new members, exposing the good, the bad, and the ugly of Greek recruitment. It also touches on the controversial group known as "the machine," the ranking system, body image issues, and racism. The documentary sheds light on the expensive nature of Greek life and why some women still want to pledge despite the challenges.