The Hidden Costs and Controversies of Sorority Rush and RushTok

The article explores the rise of 'RushTok,' a TikTok trend where sorority recruitment is documented online, leading to fame and financial gains for some participants, but also causing backlash, mental health issues, and restrictions on social media activity during rush week. It highlights the high costs, intense pressure, and the influence of social media on sorority culture, especially at Alabama, and discusses the complex dynamics of online influence and traditional Greek life.