Democrats see an opportunity to gain ground in rural America by capitalizing on discontent with President Trump's policies, especially tariffs and healthcare cuts, and are launching targeted outreach efforts to sway rural voters ahead of the 2024 midterms.
President Joe Biden is embarking on a two-week blitz of rural America in an effort to regain support in areas where Democrats have experienced significant losses in recent years. While Democrats do not expect to win majorities in rural counties, they hope to narrow the margins of defeat. Biden's path to victory in 2024 relies on performing well in these rural areas, where Republicans have been able to offset Democratic leads in urban and suburban centers. The Democratic Party faces challenges in reaching rural voters through traditional media and rebuilding the party's brand in these areas. Biden and congressional Democrats have invested billions in rural America through legislation and executive action, targeting issues such as climate change, agriculture, infrastructure, and healthcare. However, they face the challenge of effectively communicating these achievements to rural voters. Democratic outside groups are making efforts to reach rural voters through campaigns and investments in key states.