Ford's 2024 Ranger Raptor: The Most Powerful Off-Road Truck Yet.
Ford has unveiled its latest addition to its muscle truck franchise, the Ranger Raptor midsize pickup, with a 405-horsepower engine and a suspension designed for racing across the desert, made possible in part by Ford's electric vehicles. The Ranger Raptor is part of Ford's strategy to develop performance variants of popular vehicles that share 80% of the parts of the basic truck or SUV, but can deliver an average 30% more profit margin over the cost of building the vehicle. The redesigned Ranger will compete in a global segment dominated by Toyota Motor Corp's Tacoma and Hilux trucks.
