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Programming Strategy

All articles tagged with #programming strategy

television-programming2 years ago

The CW's Future: Beyond Superheroes and Teen Soaps

The CW is undergoing a major programming shift, moving away from superhero dramas and teen-centric soaps to focus on niche sports, unscripted series, procedural dramas, and broad-skewing comedies. The change comes after Texas-based Nexstar Media Group acquired a majority stake in The CW, bringing in new leadership. The network aims to reach a larger audience and appeal to older viewers while also targeting a younger crowd through on-demand streaming. The CW has a lineup of unscripted series in production, including "FBoy Island," and has acquired rights to sports content like LIV Golf and the NASCAR Xfinity Series. The network plans to revamp its digital operations and app to better compete in the streaming landscape.

media2 years ago

Lachlan Murdoch stands firm on Fox News programming strategy.

Fox News CEO Lachlan Murdoch stated that the network has no plans to change its programming strategy despite settling a massive defamation lawsuit and parting ways with star host Tucker Carlson. Murdoch did not directly reference Carlson but acknowledged that the network is adjusting its programming and lineup. Fox Corp. lost $50 million in the second quarter of the year, primarily due to the $787.5 million settlement with Dominion Voting Systems. The network is still facing a $2.7 billion defamation lawsuit from Smartmatic, expected to go to trial in 2025.