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Premium Spirits

All articles tagged with #premium spirits

Coca-Cola HBC acquires Finlandia Vodka from Brown-Forman for $220m.
business2 years ago

Coca-Cola HBC acquires Finlandia Vodka from Brown-Forman for $220m.

Brown-Forman has sold its Finlandia Vodka brand to Coca-Cola HBC for $220m, as the Jack Daniel's owner exits the vodka category. Finlandia is a leading vodka brand in Central and Eastern Europe, but has struggled to surpass its sales high of 3m cases in 2018. The purchase strengthens Coca-Cola HBC's premium spirits credentials and boosts mixability opportunities within the non-alcoholic ready-to-drink category. The acquisition is expected to close in the second half of 2023, subject to regulatory approvals.

Consumers Continue to Indulge in Dinner and Drinks Amid Cocktail Culture
personal-finance2 years ago

Consumers Continue to Indulge in Dinner and Drinks Amid Cocktail Culture

Despite concerns about inflation and the economy, consumers are still splurging on occasion, with 75% of adults admitting to doing so in the past month. However, fewer than half said they could afford those types of purchases. While the "lipstick index" used to be a reliable indicator of consumer spending, Deloitte's researchers found that consumers are now indulging differently, with men as likely to splurge as women and on average spending $32 on their splurges. Adults are more likely to treat themselves to dinner out or premium spirits rather than cosmetics, with consumers in the US four times more likely to have said their latest splurge purchase was food and beverages over personal care.