All articles tagged with #pr disaster
Originally Published 6 months ago — by Polygon
GameStop turned a PR nightmare involving stapled Switch 2 consoles into a marketing opportunity by embracing the incident, launching a charity auction with memorabilia from the event, and promoting a trade-in bonus, ultimately raising $15,000 for children's hospitals.
Originally Published 1 year ago — by The Conversation Indonesia
The British royal family's struggle to control the narrative surrounding Kate Middleton's cancer diagnosis highlights the challenges of managing public perception in the age of social media. The palace's reactive attempts to quell speculation led to a PR disaster, with conspiracy theories about Middleton's absence spreading on platforms like TikTok. The lack of timely, transparent communication fueled relentless gossip, culminating in a photo editing scandal. Ultimately, Middleton's personal video announcing her diagnosis helped end the frenzy, underscoring the need for clear, direct communication in the face of public scrutiny.
Originally Published 1 year ago — by Quartz
Wendy's faced backlash after CEO Kirk Tanner mentioned implementing dynamic pricing during an earnings call, which was interpreted as surge pricing by the public. The company quickly backtracked, stating that they did not plan to implement surge pricing, but the damage was done. Competitors like Burger King and Chili's capitalized on the PR disaster, offering freebies and support to customers. Wendy's stock fell, and the company's February was filled with negative media attention and a failed attempt to offer free Cinnabons as a gesture of goodwill.
Originally Published 2 years ago — by The Jerusalem Post
CakeGate, a social media controversy, started when a customer ordered a $75.99 rainbow cake from Kylie Kakes Dessert Bar & Cafe and complained about its appearance. The bakery owner, Kylie Allen, posted a video on TikTok about the incident, which went viral. The customer, Ashleigh Freeman, responded with her own video, showing the cake's poor quality. The incident sparked criticism of Allen's cakes, with some accusing her of using boxed cake mix and not wearing gloves while making the cakes. Allen has been unapologetic, and her response has been criticized by business analysts. The incident has become popular because it taps into people's fascination with human conflict.
Originally Published 2 years ago — by OutKick
Florida Governor Ron DeSantis criticized Bud Light and pledged his allegiance to Guinness after the Dylan Mulvaney mess. DeSantis said that companies like Anheuser-Busch that do not respond to criticism will continue to make mistakes. The move is a blow to Bud Light, which has been facing a PR disaster for the past three weeks.