Chipotle Denies Portion Size Changes Amid Viral 'Phone Rule' Controversy
Amid complaints of shrinking portion sizes, Chipotle customers have adopted a "phone rule" where they film employees to get larger portions. Despite Chipotle denying the rule's existence, some believe it was a clever marketing tactic to draw customers back. The company's revenue has increased, suggesting the boycott has not significantly impacted its financials.