Marvel's Rise and Fall: From Strength to Curse
The Marvel Cinematic Universe (MCU) is facing behind-the-scenes turmoil and struggling to replicate the success of its original Avengers lineup. The recent financial and critical disappointments, along with the lack of audience attachment to new characters like Shang-Chi and the Eternals, have highlighted the challenges of Marvel's strategy to turn lower-tier characters into A-listers. The Phase 4 films and Disney+ shows have failed to establish new core characters, and the idea of bringing back the original Avengers indicates the franchise's struggle to build investment in the next generation of heroes. Marvel needs to reevaluate its approach and focus on quality over quantity to regain its winning formula.
