The article explores how drinking milky beverages like lattes and matcha has become a symbol of performative liberal masculinity, associated with femininity, pretension, and gentrification, and how this stereotype persists despite changing coffee trends and broader cultural shifts.
Gen Z is creating a new meme of a 'performative male' characterized by soft, alt aesthetics and progressive interests, often as a humorous or lighthearted critique of traditional masculinity. While largely playful, this trend raises questions about authenticity and societal perceptions of gender, with some viewing it as a form of social commentary or even suspicion of genuine intent. The phenomenon reflects broader cultural shifts around gender expression and the complexities of modern dating dynamics.
Gen Z is creating a new archetype of men called 'performative males' who embrace an alt, soft aesthetic to attract progressive women, often poking fun at traditional masculinity. While largely a lighthearted trend, it raises questions about authenticity, gender performance, and societal trust, with some viewing it as a response to restrictive gender norms and social skepticism.