Max to Enforce Password-Sharing Crackdown with New Fees
TL;DR Summary
Max is preparing to implement a password-sharing crackdown with "very soft messaging" over the next few months, as part of Warner Bros. Discovery's strategy to address multi-household usage. This move is seen as a form of price increase, encouraging non-subscribers to pay more. The rollout will continue into 2025 and 2026, similar to strategies used by Disney Plus and Netflix. Additionally, Max may consider a price increase, leveraging its "premium nature." The service recently added 7.2 million subscribers, reaching a total of 110.5 million globally.
Topics:top-news#business#max#password-sharing#price-increase#streaming-services#warner-bros-discovery
- Max is getting ready for its own password-sharing crackdown The Verge
- Max is about to tell password sharers they have to pay more 9to5Mac
- Warner Bros. Discovery to Reveal Max Password-Sharing Details Soon imdb
- Password-Sharing Crackdown on Max Streaming Service Still Expected This Year PCMag
- Max plans to kick off its password-sharing crackdown soon BGR
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