Paramount+ with Showtime Rebrands as Paramount+ Premium
Paramount Global has renamed its top-tier streaming package from 'Paramount+ With Showtime' to 'Paramount+ Premium,' removing the Showtime branding while maintaining the same pricing and offering a broad lineup of Showtime programming along with live feeds. The change reflects a shift in branding strategy, with the Showtime standalone service having shut down earlier in 2024, and contrasts with Warner Bros. Discovery's rebranding of Max back to HBO Max.