"AI-Generated Love Story 'Next Stop Paris' Marks TCL's Debut Original Movie"
Originally Published 1 year ago — by Engadget
TCL, a major TV hardware company, is set to release its first original movie, "Next Stop Paris," this summer on its streaming platform TCLtv+, using generative AI to create the content. The trailer for the AI-powered love story has received criticism for its absurd-looking characters and lack of emotional depth. Despite this, TCL aims to use original content to attract viewers and build its brand identity, with plans to incorporate AI-generated characters as brand ambassadors and influencers for advertisers. Additionally, the company is also working on traditional, non-AI-generated content for future releases.