Skittles' Color Confusion: Expert Claims They All Taste the Same.
According to a neuropsychologist, all Skittles taste the same despite their different colors and fragrances. The brain processes certain sensory cues together, so when offered two of the three sensory cues (sight and smell), the brain fills in the blanks. Candy companies have figured out that it is cheaper to make things smell and look different than it is to make them actually taste different. However, higher-end gummy bears actually do taste different.