Victoria Song shares her positive experience with the De’Longhi Nespresso Vertuo Plus, which she bought on a Black Friday deal for $110, praising its ability to make better-tasting coffee and espresso easily and affordably compared to other options like Keurig, while also noting Nespresso's recycling program for pods.
Nespresso, a brand owned by Nestlé, is gaining ground in the U.S. coffee pod market, which has long been dominated by Keurig. While Keurig holds a strong position in the U.S., Nespresso has found success globally and is now making strides in the American market. Nespresso's rise can be attributed to its introduction of the Vertuo machine in 2014, which expanded its offerings beyond espresso. Although Nespresso's growth doesn't necessarily mean a loss for Keurig, it highlights the brand's ability to target a different segment of the market. Keurig, on the other hand, believes there is still room for growth in the U.S. coffee market.
Several Nespresso coffee makers, espresso machines, and coffee tools are already on sale ahead of Amazon's October Prime Day, with discounts of up to 35% off. Some of the featured deals include the Nespresso Pixie Espresso Machine at 35% off, the Nespresso Vertuo Next Deluxe Coffee and Espresso Maker by De'Longhi at 25% off, the Nespresso Aeroccino3 Milk Frother at 26% off, the Nespresso VertuoPlus Coffee and Espresso Machine by De'Longhi at 20% off, and the Nespresso Essenza Mini Espresso Machine by De'Longhi at 21% off. These machines offer compact designs, quick heating times, and various brewing options, making them ideal for coffee enthusiasts looking to make barista-level coffee at home.
The author was looking for an affordable bean-to-cup coffee machine and decided against Nespresso due to Nestle's controversial business practices and the wastefulness of aluminum pods. After discovering third-party companies that make compostable and recyclable pods compatible with Nespresso machines, the author purchased a refurbished Sage Creatista Plus with a steam wand for £179.99 on eBay. The machine allows for customizable settings and easy cleaning, and the end result is far better coffee than instant coffee.