
NBC Sports Delivers Record NBA All-Star Audience in USA vs. The World Format
NBC Sports’ 2026 NBA All-Star (USA vs. The World) averaged 8.8 million viewers across NBC, Peacock and Telemundo, peaking at 9.8 million and marking the event’s largest audience since 2011; Anthony Edwards was MVP for the USA Stars and Victor Wembanyama starred for the World, with the day’s Milan Cortina Olympics coverage averaging 26.6 million viewers and a record 10.3 billion streaming minutes.












