
Natura & Co Explores Sale of The Body Shop Amid Revenue Decline
Brazilian beauty conglomerate Natura & Co is considering a potential sale of The Body Shop after the skincare and cosmetics brand experienced declining sales for several quarters. Natura & Co, which owns Avon and Natura brands, has authorized its management to explore strategic alternatives for The Body Shop, including a potential sale. The brand has faced challenges in meeting customer demands and adapting to changing consumer habits during the pandemic. To revive sales, The Body Shop has focused on boosting digital sales and revamping its product line to prioritize skincare.

