"McDonald's and Burger King Compete with New $5 Value Meals"
The National Owners Association, a group representing McDonald's franchisees, supports the company's new $5 value meal but calls for more corporate financial backing to ensure its sustainability. The group highlights the need for affordable options for both consumers and franchisees, suggesting menu innovations to keep costs low. McDonald's has noted significant cash flow increases for U.S. franchisees since 2018 but declined to comment on the letter.