Qualcomm is delaying the release and clarity of its next flagship chipset, possibly called Snapdragon 8 Elite Gen 5, due to internal decision-making issues, leading to a confusing and inconsistent naming scheme that contrasts with Apple's more predictable naming conventions. The new chip is expected to be announced at the Snapdragon Summit in September, with devices launching in October.
Intel has released a marketing playbook comparing AMD's Ryzen 7000 mobile chips to snake oil, criticizing AMD's misleading naming scheme. AMD changed its mobile naming convention, labeling all of its mobile processors as part of the latest Ryzen 7000 generation regardless of the architecture they use. Intel points out that some of its own naming practices have been confusing in the past, but still argues that AMD's naming scheme can mislead buyers into purchasing older processors. While Intel's playbook may be aggressive, it highlights the importance of researching products before making a purchase.
