49ers and Levi's Extend Stadium Naming Rights Deal for $170 Million
The San Francisco 49ers have secured a landmark 10-year, $170 million naming rights extension with Levi Strauss & Co. for Levi's Stadium, extending the partnership through the 2043 NFL season. The deal, subject to approval, reflects the success of the team and the stadium, with funds to be split between the Santa Clara Stadium Authority and the 49ers for stadium improvements. This extension comes as Levi's Stadium prepares to host its second Super Bowl and its first round of FIFA World Cup matches in 2026.