"Unlocking European Soccer's Investment Potential: The Power of Bargain Deals for U.S. Investors"
U.S. investors are increasingly targeting European soccer clubs with lower valuations and exploring a multi-club model, as they seek to tap into the global sports market at smaller deal valuations. The surge in interest from deep-pocketed investors has been driven by the potential for higher revenue opportunities from broadcast media rights deals and merchandising. While top-tier clubs have seen valuations double, middle-market investors are focusing on lower-tier leagues and teams, aiming to build a portfolio of clubs that can be leveraged for player transfers and synergies.