Nike Innovates with Motorized and Inflatable Footwear Technologies
Originally Published 2 months ago — by Reuters
Nike is developing a motorized sneaker called Project Amplify in collaboration with Dephy, aiming to enhance mobility for athletes and impaired users, as part of its broader push for innovation to regain market share amid competition from newer brands. The company also introduced shoes that stimulate the brain for better mental focus and a cooling sports jersey for the World Cup, signaling a focus on cutting-edge sports technology.