Nike Innovates with Motorized and Inflatable Footwear Technologies
TL;DR Summary
Nike is developing a motorized sneaker called Project Amplify in collaboration with Dephy, aiming to enhance mobility for athletes and impaired users, as part of its broader push for innovation to regain market share amid competition from newer brands. The company also introduced shoes that stimulate the brain for better mental focus and a cooling sports jersey for the World Cup, signaling a focus on cutting-edge sports technology.
- Nike working on motorized sneakers as it seeks to reclaim innovation edge Reuters
- Nike Unveils Project Amplify, the World’s First Powered Footwear System for Running and Walking About Nike
- Nike’s Robotic Shoe Gets Humans One Step Closer to Cyborg WIRED
- Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now Bloomberg.com
- Nike’s new Air Milano is a winter coat that inflates like an air mattress Fast Company
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