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Monster Energy

All articles tagged with #monster energy

business2 years ago

Monster Energy's Bizarre Trademark Complaints Against Pokémon and Capcom

Monster Beverage Corporation, the company behind Monster Energy drinks, has reportedly threatened beloved video games like Pokémon and Monster Hunter over trademark registrations, claiming that consumers could confuse the games with Monster Energy drinks. The company has presented 134 trademark objections in Japan's Patent Office and over 100 objections before the US Patent and Trademark Office. Although these objections didn't go anywhere, Ubisoft changed the title of its videogame from Gods & Monsters to Immortals: Fenyx Rising after Monster complained that the original could be easily confused with its brand.

gaming2 years ago

Monster Energy's Trademark Complaints Target Pokemon and Monster Hunter Over "Monster" Use

Monster Energy has filed trademark complaints against Pokemon X and Y, Sun and Moon, Monster Hunter Cross, and Monster Hunter, claiming that other monster-branded trademarks would confuse consumers into thinking they were somehow connected to the popular energy drink. The U.S. patent office also received Monster Energy petitions in the past regarding the Toronto Raptors. A legal dispute with indie developer Glowstick Entertainment over the name of its 2020 game, Dark Deception: Monsters and Mortals, indicates the company won’t soon give up this fight.

gaming2 years ago

Monster Energy's Legal Battles Over Use of "Monster" in Game Titles

Monster Energy is threatening legal action against indie game developers Glowstick, who created Dark Deception: Monsters & Mortals, due to the use of the word "monster" in the game's title. Monster Energy has provided strict guidelines for the use of the word "monster" and related designs, which includes not using any other trademarks that include the word "monster" or variations of it. Glowstick's CEO has stated that they will fight Monster Energy in court. Monster Energy has previously targeted Ubisoft over the use of the word "monsters" in a game title.

gaming2 years ago

Monster Energy's Ongoing Battle Against Game Developers Over Titles

Monster Energy is pressuring indie studio Glowstick Entertainment to change the name of its horror game, Dark Deception: Monsters & Mortals, claiming it is "confusingly similar" to their energy drink. Monster Energy has a history of being a "trademark bully," having sued small businesses and individuals over the use of the word "monster" or similar logos. Glowstick CEO Vincent Livings plans to push back in court and is advocating for a boycott of Monster Energy.

gaming2 years ago

Monster Energy sues indie game over trademark infringement.

Monster Energy has filed a legal complaint against indie game Dark Deception: Monsters & Mortals for including the word "Monsters" in its title, claiming it is confusingly similar to their energy drink. Glowstick Entertainment, the game's developer, has pledged to fight the claim in court, calling Monster a "notorious trademark troll." The company has previously targeted Ubisoft's Immortals Fenyx Rising for its original title, Gods and Monsters. Glowstick has been using the Monsters & Mortals branding for years and has partnered with high-profile franchises like Silent Hill.