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Mike Hale

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AI Takes Herding Spotlight as Early 2026 Super Bowl Ads Roll Out
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AI Takes Herding Spotlight as Early 2026 Super Bowl Ads Roll Out

The New York Times critic Mike Hale offers an early pregame ranking of this year’s Super Bowl commercials, noting a surge of AI‑themed ads (at least 10) that aim to reassure rather than scare audiences. The piece hints at specific spots, including a George Clooney–Grubhub ad directed by Yorgos Lanthimos, and explains that the full ranking will be published after the game. The approach contrasts with emotion‑meter lists, emphasizing small, nonthreatening AI promises and overall trends rather than definitive final picks.