Becoming Sparks a Streaming Surge Amid Polarized First-Lady Buzz
Netflix’s Michelle Obama doc Becoming drew 47.5 million minutes viewed over the Jan. 30–Feb. 1 weekend (up from 354,000 the prior weekend), per Luminate, highlighting ongoing political polarization as audiences compare it to Melania’s theatrical release; Becoming, based on Obama's memoir, was released on Netflix in 2020 and produced by Higher Ground.
