Tag

Becoming

All articles tagged with #becoming

entertainment20 days ago•73 min saved

Melania Backlash Sparks a Surge for Michelle Obama’s Becoming

A backlash to Melania Trump’s documentary coincided with a sharp resurgence of interest in Michelle Obama’s Becoming on Netflix, with Becoming racking up about 47.5 million viewing minutes (a roughly 13,300% weekend jump) and more than 480,000 streams, while Melania’s film sits at 5% on Rotten Tomatoes versus Becoming’s 93%. The Amazon-Produced Melania opened around $7 million on a $75 million budget, prompting discussions about possible bulk-ticket sales amid wider critical panning. The episode highlights how catalog titles can rebound in the zeitgeist even as new releases struggle.

via The Daily Beast|

#becoming #box-office #entertainment

entertainment20 days ago•17 min saved

Becoming Sparks a Streaming Surge Amid Polarized First-Lady Buzz

Netflix’s Michelle Obama doc Becoming drew 47.5 million minutes viewed over the Jan. 30–Feb. 1 weekend (up from 354,000 the prior weekend), per Luminate, highlighting ongoing political polarization as audiences compare it to Melania’s theatrical release; Becoming, based on Obama's memoir, was released on Netflix in 2020 and produced by Higher Ground.

via The Hollywood Reporter|

#becoming #entertainment #michelleobama

entertainment20 days ago•2 min saved

Becoming eclipses Melania in weekend viewership as cinema release kicks off

Michelle Obama’s Becoming surged about 13,000% in weekend viewership (47.5 million minutes) after the prior weekend’s 354,000 minutes, while Melania’s documentary opened in US cinemas with roughly $7 million at the box office and weaker reviews, illustrating a sharp contrast in reception and audience engagement.

via The Guardian|

#becoming #documentaries #entertainment

entertainment21 days ago•15 min saved

Becoming Drives Netflix Viewing Surge as Melania Debuts Theaters

Netflix’s Michelle Obama documentary Becoming saw a colossal weekend boost in U.S. viewership, jumping about 13,300% to 47.5 million viewing minutes from Jan. 30–Feb. 1 (roughly 480k views/sessions), as Melania Trump’s documentary opened in theaters. Melania burst onto 1,800 screens, grossing about $7 million in its debut—described as the biggest opening for a non-fiction feature in a decade—while Becoming, directed by Nadia Hallgren, provides an intimate look at Obama’s life before and after the White House and during her book tour.

via Deadline|

#becoming #documentary #entertainment